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Privacy Policy

Last Updated: March 5. 2015.

1. Introduction

DanceARK, llc. (“us,” “we,” or “DanceARK”) is committed to respecting the privacy rights of our customers, visitors, and other users of DanceARK.com (the “Site”) and related websites, applications, services and mobile applications provided by DanceARK and on/in which this Privacy Policy is posted or referenced (collectively, the “Services”). We created this Privacy Policy (“Privacy Policy”) to give you confidence as you use the Services and to demonstrate our commitment to the protection of privacy. This Privacy Policy is only applicable to the Services. This Privacy Policy does not apply to any other website or digital service that you may be able to access through the Services or any website or digital services of DanceARK's business partners, each of which may have data collection, storage and use practices and policies that may materially differ from this Privacy Policy. Your use of the Services is governed by this Privacy Policy and our Terms of Use. Any capitalized term used but not defined in this Privacy Policy shall have the meaning in our Terms of Use.

BY USING THE SERVICES, YOU AGREE TO THE PRACTICES AND POLICIES OUTLINED IN THIS PRIVACY POLICY AND YOU HEREBY CONSENT TO OUR TRACKING, COLLECTION, USE, AND SHARING OF YOUR INFORMATION AS DESCRIBED IN THIS PRIVACY POLICY. IF YOU DO NOT AGREE WITH THIS PRIVACY POLICY, YOU CANNOT USE THE SERVICES. IF YOU USE THE SERVICES ON BEHALF OF SOMEONE ELSE (SUCH AS YOUR CHILD) OR AN ENTITY (SUCH AS YOUR EMPLOYER), YOU REPRESENT THAT YOU ARE AUTHORIZED BY SUCH INDIVIDUAL OR ENTITY TO ACCEPT THIS PRIVACY POLICY ON SUCH INDIVIDUAL'S OR ENTITY'S BEHALF.

2. Information We Collect

2.1 Personal Information

(a) Generally. Some of the Services require us to know who you are so that we can best meet your needs. When you access these Services, we may ask you to voluntarily provide us with certain information that personally identifies (or could be used to personally identify) you (“Personal Information”). Personal Information includes (but is not limited to) the following categories of information: (1) contact data (such as your e-mail address, and phone number and other unique identifiers such as passwords); (2) demographic data (such as your gender, your date of birth and your zip code), and (5) other information that you choose to provide to us, such as Personal Information in emails or letters that you send to us. You may still access and use some of the Services if you choose not to provide us with any Personal Information, but the features of the Services that require your Personal Information will not be accessible to you.

2.2 Traffic Data

We also may automatically collect certain data when you use the Services, such as (1) IP address; (2) domain server; (3) type of device(s) used to access the Services; (4) web browser(s) used to access the Services; (5) referring webpage or other source through which you accessed the Services; (6) geolocation information; and (7) other statistics and information associated with the interaction between your browser or device and the Services (collectively “Traffic Data”). Depending on applicable law, some Traffic Data may be Personal Information.

We may also collect additional information, which may be Personal Information, as otherwise described to you at the point of collection or pursuant to your consent.

3. How We Collect Information

We collect information, including Personal Information and Traffic Data, when you use and interact with the Services, such as:

When you voluntarily provide information in free-form text boxes through the Services and through responses to surveys, questionnaires and the like;

If you download and install certain applications and software we make available, we may receive and collect information transmitted from your computing device for the purpose of providing you the relevant Services, such as information that lets DanceARK know when you are logged on and available to receive update or alert notices;

If you download our mobile application, we may receive information about your location and mobile device;

Through cookies, web beacons, website analytics services and other tracking technology (collectively, “Tracking Tools”), as described below; and

When you use the “Contact Us” function on the Site, send us an email or otherwise contact us. We also may collect information about you from third party sources.

4. Tracking Tools and “Do Not Track”

4.1. Tracking Tools.

The Tracking Tools that we may use and how we may use them include: Cookies: “Cookies” are small computer files transferred to your computer's or tablet’s hard drive that contain information such as user ID, user preferences, lists of pages visited and activities conducted while using the Services. We use Cookies to help us improve the Services by tracking your navigation habits, storing your authentication status so you do not have to re-enter your credentials each time you use the Services, customizing your experience with the Services and for analytics and fraud prevention. Some of our business partners use Cookies to show DanceARK ads on other websites and services based on information collected about your use of the Services and based on your particular interests (as inferred from your online activity). This type of advertising is commonly known as interest-based or online behavioral advertising. Other Cookies used by our business partners may collect information when you use the Services, such as the computer’s IP address, mobile device ID, type of operating system, type of internet browsing software, web pages viewed and when, the geographic location of your internet service provider and demographic information, such as gender and age range. These third-party Cookies help DanceARK learn more about our users’ demographics and internet behaviors.

Web Beacons: “Web Beacons” (a.k.a. clear GIFs or pixel tags) are tiny graphic image files imbedded in a web page or email that may be used to collect anonymous information about your use of our Services, the websites of selected advertisers and the emails, special promotions or newsletters that we send you. The information collected by Web Beacons allows us to monitor how many people are using the Services, using the selected advertisers' websites or opening our emails, and for what purpose, and also allows us to enhance our interest-based advertising.

Website Analytics: We may use third-party website analytics services in connection with the Services, including, for example, to record mouse clicks, mouse movements, scrolling activity and text that you type into the Site. These website analytics services generally do not collect Personal Information unless you voluntarily provide it and generally do not track your browsing habits across websites which do not use their services. We use the information collected from these services to help make the Services easier to use.

Mobile Device Identifiers: Mobile device identifiers are data stored on your mobile device that can be used to track your mobile device and data and activities occurring on and through it, as well as the applications installed on it. Mobile device identifiers enable collection of Personal Information (such as media access control, address and location) and Traffic Data. As with other Tracking Tools, mobile device identifiers help DanceARK learn more about our users’ demographics and internet behaviors.

4.2. How DanceARK Responds to Browser “Do Not Track” Signals.

Some web browsers (including Safari, Internet Explorer, Firefox and Chrome) incorporate a “Do Not Track” (DNT) or similar feature that signals to websites that a visitor does not want to have his/her online activity and behavior tracked. If a website operator that elects to respond to a particular DNT signal receives the DNT signal, the website operator may refrain from collecting certain Personal Information about the browser’s user. Not all browsers offer a DNT option and there is currently no industry consensus as to what constitutes a DNT signal. For these reasons, many website operators, including DanceARK, do not take action to respond to DNT signals.

4.3. Options for Opting out of Cookies and Mobile Device Identifiers.

Some web browsers (including some mobile web browsers) allow you to reject Cookies or to alert you when a Cookie is placed on your computer, tablet or mobile device. You may be able to reject mobile device identifiers by activating the appropriate setting on your mobile device. Although you are not required to accept DanceARK's Cookies or mobile device identifiers, if you block or reject them, you may not have access to all features available through the Services.

You may opt out of receiving certain Cookies and certain trackers by visiting the Network Advertising Initiative (NAI) opt out page or the Digital Advertising Alliance (DAA) consumer opt-out page. When you use these opt-out features, an “opt-out” Cookie will be placed on your computer or tablet indicating that you do not want to receive interest-based advertising from NAI or DAA member companies. If you delete Cookies on your computer or tablet, you may need to opt out again. For information about how to opt out of interest-based advertising on mobile device identifiers. Please note that opting out of interest-based advertising does not mean you will no longer see DanceARK's advertisements; rather, opting out means that the advertisements that you do see are not interest-based advertisements. Also, opting out does not mean that DanceARK is no longer using Tracking Tools -- DanceARK still may collect information about your use of the Services even after you have opted out of interest-based advertisements.

5. Information Provided by or on Behalf of Children

The Services are not intended for use by children and children are prohibited from using the Services. DanceARK does not knowingly collect any information from children, nor are the Services directed to children.

6. Use of Information

We use your information, including Personal Information, to provide the Services to you and to help improve them, including to: provide you with the products, services and information you request and respond to correspondence that we receive from you; provide, maintain, administer or expand the Services, perform business analyses, or for other internal purposes to support, improve or enhance our business, the Services, and other products and services we offer; send you information about DanceARK or our products or Services; contact you when necessary or requested, including to remind you of an upcoming appointment; customize and tailor your experience of the Services; send emails and other communications that display content that we think will interest you and according to your preferences; combine information received from third parties with the information that we have from or about you and use the combined information for any of the purposes described in this Privacy Policy; use statistical information that we collect in any way permitted by law, including from third parties in connection with their commercial and marketing efforts; and prevent, detect and investigate security breaches and potentially illegal or prohibited activities.

We may use information that is neither Personal Information nor PHI (including non-PHI Personal Information that has been de-identified and/or aggregated) for any reason at our sole discretion.

7. Disclosure of Information

We may disclose certain information that we collect from you:

We may share your email address with our business partners solely to enable them to help DanceARK customize our advertising, e.g., to enable us to contact you on non-DanceARK websites. We do not sell email addresses to third parties.

We may share your Personal Information and Traffic Data with our business partners who perform core services (such as hosting, billing, fulfillment, or data storage and security) related to our operation of the Services and/or by making certain features available to our users.

We may transfer information about you, including your Personal Information, to another company in connection with a merger, sale, acquisition or other change of ownership or control by or of DanceARK (whether in whole or in part). When one of these events occurs, we will use reasonable efforts to notify you before your information becomes subject to different privacy and security policies and practices.

We also may need to disclose your Personal Information or any other information we collect about you if we determine in good faith that such disclosure is needed to: (1) comply with applicable law, regulation, court order or other legal process; (2) protect the rights, property or safety of DanceARK or another party; (3) enforce our Terms of Use or other agreements with you; or (4) respond to claims that any posting or other content violates third-party rights.

We may disclose information that is neither Personal Information nor PHI (including non-PHI Personal Information that has been de-identified and/or aggregated) for any reason at our sole discretion.

We store and process your information on our servers in the United States and in other countries. We may store all information indefinitely.

8. Public Information

Any information that you may reveal in a review posting or online discussion or forum is intentionally open to the public and is not in any way private. We recommend that you carefully consider whether to disclose any Personal Information in any public posting or forum. What you have written may be seen and/or collected by third parties and may be used by others in ways we are unable to control or predict.

9. Storage and Security of Information

The security of your Personal Information is important to us. We endeavor to follow generally accepted industry standards to protect the Personal Information submitted to us, both during transmission and in storage. For example, when you enter sensitive information on our Site, we encrypt that information using secure socket layer technology.

Although we make good faith efforts to store Personal Information in a secure operating environment that is not open to the public, we do not and cannot guarantee the security of your Personal Information. If we become aware that your Personal Information has been disclosed in a manner not in accordance with this Privacy Policy, we will use reasonable efforts to notify you of the nature and extent of the disclosure (to the extent we know that information) as soon as reasonably possible and as permitted or required by law.

10. Controlling Your Personal Information

If you are a registered user of the Services, you can modify some of the Personal Information you have included in your profile or change your username by logging in and accessing your account. If you wish to close your account, please email us at contact@DanceARK.com. DanceARK will delete your account and the information in your account as soon as reasonably possible. Please note, however, that DanceARK reserves the right to retain information from closed accounts, including to comply with law, prevent fraud, resolve disputes, enforce our Terms of Use and take other actions permitted by law.

You must promptly notify us if any of your account data is lost, stolen or used without permission.

11. Links to Other Websites

The Services contain links to third party websites with which DanceARK has no affiliation. A link to a non-DanceARK website does not mean that we endorse that website, the quality or accuracy of information presented on the non-DanceARK website or the persons or entities associated with the non-DanceARK website. If you decide to visit a third party website, you are subject to the privacy policy of the third party website as applicable and we are not responsible for the policies and practices of the third party website. We encourage you to ask questions before you disclose your information to others.

12. Updates and Changes to Privacy Policy

The effective date of this Privacy Policy is set forth at the top of this webpage. We will notify you of any material change by posting notice on this webpage. Your continued use of the Services after the effective date constitutes your acceptance of the amended Privacy Policy. We encourage you to periodically review this page for the latest information on our privacy practices. The amended Privacy Policy supersedes all previous versions. IF YOU DO NOT AGREE TO FUTURE CHANGES TO THIS PRIVACY POLICY, YOU MUST STOP USING THE SERVICES AFTER THE EFFECTIVE DATE OF SUCH CHANGES.