2.1 Personal Information
(a) Generally. Some of the Services require us to know who you are so that we can best meet your needs. When you access these Services, we may ask you to voluntarily provide us with certain information that personally identifies (or could be used to personally identify) you (“Personal Information”). Personal Information includes (but is not limited to) the following categories of information: (1) contact data (such as your e-mail address, and phone number and other unique identifiers such as passwords); (2) demographic data (such as your gender, your date of birth and your zip code), and (5) other information that you choose to provide to us, such as Personal Information in emails or letters that you send to us. You may still access and use some of the Services if you choose not to provide us with any Personal Information, but the features of the Services that require your Personal Information will not be accessible to you.
2.2 Traffic Data
We also may automatically collect certain data when you use the Services, such as (1) IP address; (2) domain server; (3) type of device(s) used to access the Services; (4) web browser(s) used to access the Services; (5) referring webpage or other source through which you accessed the Services; (6) geolocation information; and (7) other statistics and information associated with the interaction between your browser or device and the Services (collectively “Traffic Data”). Depending on applicable law, some Traffic Data may be Personal Information.
We may also collect additional information, which may be Personal Information, as otherwise described to you at the point of collection or pursuant to your consent.
We collect information, including Personal Information and Traffic Data, when you use and interact with the Services, such as:
When you voluntarily provide information in free-form text boxes through the Services and through responses to surveys, questionnaires and the like;
If you download and install certain applications and software we make available, we may receive and collect information transmitted from your computing device for the purpose of providing you the relevant Services, such as information that lets DanceARK know when you are logged on and available to receive update or alert notices;
If you download our mobile application, we may receive information about your location and mobile device;
Through cookies, web beacons, website analytics services and other tracking technology (collectively, “Tracking Tools”), as described below; and
When you use the “Contact Us” function on the Site, send us an email or otherwise contact us. We also may collect information about you from third party sources.
4.1. Tracking Tools.
Web Beacons: “Web Beacons” (a.k.a. clear GIFs or pixel tags) are tiny graphic image files imbedded in a web page or email that may be used to collect anonymous information about your use of our Services, the websites of selected advertisers and the emails, special promotions or newsletters that we send you. The information collected by Web Beacons allows us to monitor how many people are using the Services, using the selected advertisers' websites or opening our emails, and for what purpose, and also allows us to enhance our interest-based advertising.
Website Analytics: We may use third-party website analytics services in connection with the Services, including, for example, to record mouse clicks, mouse movements, scrolling activity and text that you type into the Site. These website analytics services generally do not collect Personal Information unless you voluntarily provide it and generally do not track your browsing habits across websites which do not use their services. We use the information collected from these services to help make the Services easier to use.
Mobile Device Identifiers: Mobile device identifiers are data stored on your mobile device that can be used to track your mobile device and data and activities occurring on and through it, as well as the applications installed on it. Mobile device identifiers enable collection of Personal Information (such as media access control, address and location) and Traffic Data. As with other Tracking Tools, mobile device identifiers help DanceARK learn more about our users’ demographics and internet behaviors.
4.2. How DanceARK Responds to Browser “Do Not Track” Signals.
Some web browsers (including Safari, Internet Explorer, Firefox and Chrome) incorporate a “Do Not Track” (DNT) or similar feature that signals to websites that a visitor does not want to have his/her online activity and behavior tracked. If a website operator that elects to respond to a particular DNT signal receives the DNT signal, the website operator may refrain from collecting certain Personal Information about the browser’s user. Not all browsers offer a DNT option and there is currently no industry consensus as to what constitutes a DNT signal. For these reasons, many website operators, including DanceARK, do not take action to respond to DNT signals.
4.3. Options for Opting out of Cookies and Mobile Device Identifiers.
Some web browsers (including some mobile web browsers) allow you to reject Cookies or to alert you when a Cookie is placed on your computer, tablet or mobile device. You may be able to reject mobile device identifiers by activating the appropriate setting on your mobile device. Although you are not required to accept DanceARK's Cookies or mobile device identifiers, if you block or reject them, you may not have access to all features available through the Services.
You may opt out of receiving certain Cookies and certain trackers by visiting the Network Advertising Initiative (NAI) opt out page or the Digital Advertising Alliance (DAA) consumer opt-out page. When you use these opt-out features, an “opt-out” Cookie will be placed on your computer or tablet indicating that you do not want to receive interest-based advertising from NAI or DAA member companies. If you delete Cookies on your computer or tablet, you may need to opt out again. For information about how to opt out of interest-based advertising on mobile device identifiers. Please note that opting out of interest-based advertising does not mean you will no longer see DanceARK's advertisements; rather, opting out means that the advertisements that you do see are not interest-based advertisements. Also, opting out does not mean that DanceARK is no longer using Tracking Tools -- DanceARK still may collect information about your use of the Services even after you have opted out of interest-based advertisements.
The Services are not intended for use by children and children are prohibited from using the Services. DanceARK does not knowingly collect any information from children, nor are the Services directed to children.
We may use information that is neither Personal Information nor PHI (including non-PHI Personal Information that has been de-identified and/or aggregated) for any reason at our sole discretion.
We may disclose certain information that we collect from you:
We may share your email address with our business partners solely to enable them to help DanceARK customize our advertising, e.g., to enable us to contact you on non-DanceARK websites. We do not sell email addresses to third parties.
We may share your Personal Information and Traffic Data with our business partners who perform core services (such as hosting, billing, fulfillment, or data storage and security) related to our operation of the Services and/or by making certain features available to our users.
We may transfer information about you, including your Personal Information, to another company in connection with a merger, sale, acquisition or other change of ownership or control by or of DanceARK (whether in whole or in part). When one of these events occurs, we will use reasonable efforts to notify you before your information becomes subject to different privacy and security policies and practices.
We may disclose information that is neither Personal Information nor PHI (including non-PHI Personal Information that has been de-identified and/or aggregated) for any reason at our sole discretion.
We store and process your information on our servers in the United States and in other countries. We may store all information indefinitely.
Any information that you may reveal in a review posting or online discussion or forum is intentionally open to the public and is not in any way private. We recommend that you carefully consider whether to disclose any Personal Information in any public posting or forum. What you have written may be seen and/or collected by third parties and may be used by others in ways we are unable to control or predict.
The security of your Personal Information is important to us. We endeavor to follow generally accepted industry standards to protect the Personal Information submitted to us, both during transmission and in storage. For example, when you enter sensitive information on our Site, we encrypt that information using secure socket layer technology.
You must promptly notify us if any of your account data is lost, stolen or used without permission.